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  Social media marketing Social media platforms such as Facebook, Instagram, and Twitter continue to be popular among consumers. Businesses can use these platforms to build their brand, engage with their audience, and drive traffic to their website. Influencer marketing Influencer marketing is a strategy where businesses collaborate with social media influencers to promote their products or services. This can be an effective way to reach a wider audience and build brand awareness. Chatbots Chatbots are becoming more popular in digital marketing as they provide an efficient way to communicate with customers and provide support. They can be used on websites, social media platforms, and messaging apps to provide quick and helpful responses to customer queries. Local SEO   (Search Engine Optimization) is a digital marketing strategy that focuses on optimizing a website to rank higher in search engine results pages (SERPs) for local searches. Local searches refer to searches that ...